Online Journalism Blog

Monday, November 20, 2006

Well, how about this. A big newspaper isn't afraid of YouTube after all.

I was mucking around there yesterday and as I watching this clip, I noticed over on the 'Director Videos' section that the Houston Chronicle has set up an account - or if you wanna be technical, the paper's web site.

There's fifteen videos on the account and I have to assume that they're correlating with stories in the print edition. These clips are very diverse - clips of Houston Dynamo fans celebrating their Major League Soccer championship (beating the Revolution to do it), clips en Espanol on how Houston families celebrate Dia de los Muertos (Day of the Dead), and even a clip that goes with this interactive feature on street dancing. You can also find a local high school football clip with reporter commentary and graphics. It's all top-flight and should serve as a blueprint for how newspapers can embrace and use the online video giant as a tool to reach new online viewers. I'm still stunned at the seamlessness of this. Online multimedia content have evolved into potent pieces in themselves. And via YouTube, clips like the street dance one can become the next generation of 'hooks' for online readers.

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